The Times of India — Prakruti Bhatt

The Times of India

Prakruti Bhatt led the international, music, and pop-culture desks at the Times of India (Digital) from 2018 to 2021, During her time with the publication, she established “Music With Mirror” — a section which extensively featured musicians, songwriters and producers from across the world. The idea originated from her firm belief that music will always be that one art form that transcends all barriers such as language or culture. With this coverage — which included exclusive features of Lauv, Anne-Marie, LANY, Dua Lipa, RADWIMPS, Nikhil d’Souza, HONNE, and BTS’ producers ARCADES among many more — the brand’s readership grew exponentially. The section alone regularly garnered half-a-million impressions.

Dua Lipa: I think this time will teach us that not everything is as urgent as it may seem

As 'Dynamite' debuts at No. 1 on Billboard Hot 100 chart, BTS takes a trip down memory lane

HONNE on 'No Song Without You': We are very proud of what we did

RADWIMPS on creating Weathering With You's soundtrack: We were so caught up with the process, we almost forgot we were a band

Lauv: I think music is honestly in a better place

LANY’s Paul Klein: Mama’s Boy is self-reflective and I am proud of it

Jamie Park: My music is what I feel and what I've been through

Survive Said The Prophet’s Yosh Morita: Our records are like pinpoints we leave to go back and check ourselves

'We have the same vibe': How Lauv, Anne-Marie collaborated on 'F**k, I'm Lonely'

'It's been an evolution': Ava Max explores the depths of 'Heaven & Hell' with much-anticipated debut album

Arcades: We always strive to inject passion, emotion and honesty in our songs

Watch: 'Life Goes On,' say BTS as they reveal soul-stirring album, 'BE'

Lauv: ‘Drugs & the Internet’ is very much like my personality

KARD begin India tour, say 'Our fans motivate us to keep creating music'

Raja Kumari: Music has always been my rebellion

Sez on the Beat: Music has anything and everything to resort to

Loving BTS: How one concert inspired me to follow my dreams

'Music has great power': IN2IT, Dreamcatcher, AleXa collaborate with UNESCO to release 'Be The Future'

This is how Arcades produced BTS' Mikrokosmos and Jamais Vu

Here's why the release of BTS' film Burn The Stage was delayed in India

Korean group IN2IT: We are impressed and happy that music has no barrier

Nikhil D'souza: The great part of being an artiste is that you are constantly changing

With 'Dynamite', BTS sets all-time record for most views on YouTube in 24 hours

Watch: BTS lights it up like 'Dynamite'

AleXa 'Strike(s) It Up' for her first tour in India

At LUCENTE's Mumbai concert, K-Pop contest participants charm the audience

EDM artiste Anish Sood talks about all things music on World Music Day

Bhuvan Bam: Music is my escape route

World Environment Day 2018: Mumbai takes up the challenge to beat plastic pollution, organises year-long cleanliness drive starting today at Juhu Beach

Bhatt also pioneered the coverage of Korean music and theater in India via interviews with K-Pop bands and soloists, and frequently covered releases and press conferences by established groups such as BTS. This coverage alone increased the publication’s social media reach by thousands. Simultaneously, she worked on video packages, adding a multifaceted layer to her stories. With a keen eye for trends, stories that increase audience engagement and analytics, she also looked over the brand’s social media accounts to increase the reach of her features -- be it via interactive Instagram stories or Twitter threads. As a journalist and part of a publication that mainly focused on politics, she also took on breaking news and switched base when needed.

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